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EDGE ADVANTAGE
Edge Advantage is your complete contact management and sales management tool for real estate Agents and business brokers. Our software is specifically developed to give your office all of the latest features and functionality. Edge Advantage is easy to use, proven, and reliable. Improve your bottom line and get “The Edge” over your competition. This program is the ultimate software for the real estate office or business broking office. You simply cannot find a better complete sales solution on the market today.
Contact Management
Edge Advantage prides itself on an industry leading contact management system. Categories, demographics and flags are but a few of the tools at your fingertips to enable fast and powerful contact, searching and matching. The prospect matching feature enables criteria to be added quickly and matched against properties and businesses. Add correspondence and view all correspondence history. Send sms, email, run reports or print letters. The list goes on.

POWERPOINT PRESENTATION
Please download our presentation and take a look at what we have to offer.
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Integrated with Microsoft Office
     

Edge Advantage integrates into
   • Microsoft Outlook      • Microsoft Word
   • Microsoft Excel         • Microsoft Publisher
 
Leverage off Microsoft Office.
You Don’t have to learn new packages or retrain your staff in new ways of doing their job.
Committed to providing Microsoft Solutions!
View your tasks, journal entries, calendar entries, contacts and email. No need for double entry. Edge Advantage makes it easy to synchronise your contacts and tasks. Save valuable time and money If you love Outlook, then you will love Edge Advantage!
Edge Advantage uploads your tasks into outlook and configures all recurrence patterns. Full integration into Outlook means that you will be kept updated and on track.
Australian Owned and Operated
We are 100% Australian owned and operated. Having been developed in Australia over the past 25 years. Our system is customised for the Australian industry, incorporating local rules regulations, tax laws, superannuation and Sales Trust regulatory act. Recently we have moved into overseas markets. Please read on below to find out more about Edge Advantage internationally.

Designed by our Users
Edge Advantage has been designed by experts in the industry based on sound business practices by leading real estate agencies and business brokers.

Is our software continually updated?
We release a new version of our software every few months. In todays market, innovation is a full time job to keep up with. Publisher 2007, yes we integrate. Office 2007. Yes, we’ve done it. Vista, not a problem, we’ve upgraded already. Never fear, we move with the market. As new and exciting products are released, we are there evaluating them and continually evolving to meet your demands.

Do we cater for large corporates and groups?
Absolutely. We offer a platinum support package where we can customise a support plan to meet your every requirement. Need additional development… let us know. Need corporate branding… have a chat with us. No job is too large. Built on SQLServer technology, we can scale out to meet your needs. To find out more about Edge Advantage, please read on.
Vista ready
Who are some of our customers?
 
What do our customers have to say about us?
 
Chris Phaedonos of CityLiving
“The Edge Advantage has been the ultimate solution for City Living’s real estate software needs. Jason and his team have been extremely helpful and are always willing to lend a hand. Other real-estate software simply does not compare to the professionalism and depth involved in The Edge. ***** ”

http://www.citylivingcy.com

Are you a business broker looking for a software package to meet all your sales and marketing needs while at the same time providing the features you need to list and sell businesses, and handle financial data, take a close look at our Business Brokers module. We are sponsored by the Australia Institute of Business Brokers and have designed a module with your needs in mind.
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Stephen Wray of AIBB Executive Committee
Australian Institute of Business Brokers

“The Aibb sort to find a suitable software for the Business Broking Industry. After extensive investigation we meet with the Edge and worked together to develop a Product to suit our requirements. We have nothing but praise for Jason & the Team ” Steve Wray, 2007
http://www.aibb.org.au
Edge Advantage is your complete sales management tool for real estate and business brokers. Our software is specifically developed to give your office all of the latest features and functionality you need.
Edge Advantage is easy to use, proven, and reliable. Furthermore, our support and training services are committed to ensure everyone gets the maximum benefits of this comprehensive program. Improve your bottom line and get “The Edge” over your competition. 25 years of servicing the Real Estate Industry has taught us a thing or two about how you operate.
Sponsored by the AIBB, Australia’s largest business broking organisation, plus the owners within hundreds of independent offices, this program is the ultimate business software for real estate office or business broking office. You simply can not find a better complete sales solution.
Read More
 
Upload your listings to the following portals
 
 
KEY FEATURES OF EDGE ADVANTAGE
Make sure you read on and find out exactly what we are offering you!
EDGE ADVANTAGE
Designed By Leading Real Estate Agents and the Business Broking Institute.
 
Integration with MS Office®, Edge Advantage is bursting with features, to list just some of them;

Contact Listings
Property Listings
Business Listings
Outlook Diary & Tasks Integration
Outlook Journal Integration
Outlook Calendar Integration
Outlook Mail Integration
Outlook Notes Integration
Automated Tasks
Action Plans
Contact Management
Contact Flags and Categories
Postman Bar coding
Prospect Matching (Buyers to Sellers)
Prospect Matching (Sellers Buyers)
Active Buyer Tracking
Proactive Marketing
Market Appraisals
Bulk Email and SMS (9c sms)
Client Reporting
Management Reporting
Multimedia and IPIX®
Link unlimited number of photos and photo features
Video Clip Support
Pocket PC Support
Multimedia Slide Show
Upload To Domain.com.au
Upload to RealEstate.com.au
Upload to Homehound.com
Upload to myHome.com
Upload to RealEstateWorld.com
Upload to Rent.com.au
Upload to your own site
Internet Statistics System
Advertising Ad Runs
Advertising Ledger
Custom Crystal Reporting
Correspondence History
Keep track of all letters, emails sms and phone calls.
Buyers Shown
 
Contact Reports
Vendor Reports
Management Reports
Marketing Reports
Enquiry Listing System
Enquiry Analysis
Enquiry Reporting
Advanced Searching on Contacts / Properties / Businesses and Enquiries
Salesperson Stats
Conversion rate Reporting
Microsoft Word Merge
Microsoft Publisher Merge
Export any grid to Excel
HTML Email with Merge Fields
Marketing Screening as per Anti Span Act 2003
Add File Attachments to Contacts
Add Attachments to Properties and Businesses
Add all your correspondence
Notes Tracking
Offers System
In out register
Security Maintenance
Employee Maintenance
Views Customisation by Employee
Save common searches
Sales Trust
Salesperson Split calculation
Management Trust Reports
Salespersons Ledger
Sales History
Sales History reporting and merge letters.
Recurring plans 1-5 or 10 years into the future
Enter Business Financial Data
Addbacks and Reconstructed Figures Analysis
Supports Microsoft Office 2007 and below
Supports new Vista Operating System
Automated backup facility.
Plus much much more.
Google Maps
 
 
Compatible with Microsoft Office®  Integrate with Pocket PC Devices
Built on Microsoft SQLServer 2005 Technology, this application is scalable to meet the needs of your organization.
If you have 1 salesperson or 1,000 salespersons,
Edge Advantage will scale out to meet your needs.
 
AUSTRALIAN OWNED AND OPERATED
We are 100% Australian owned and operated. Having been developed in Australia over the past 25 years for Australian businesses, our system is tailored to meet the needs of local business.And yes our support is also local. We are going international! Do you use pounds or Euros? Not a problem, we support it. Do you have no sales tax, or perhaps a 17% VAT? Not a problem, we have a configurationsection where we make all this possible. Fully functional, easy to navigate screens give you all the power you need and information at your fingertips. Add new listings using wizards, edit listings using feature rich screens. All your correspondence, offers, enquiries, linked contacts, attachments, and listings details are right in front of you. Run reports, export to Publisher or do a word merge at the click of a button. Send a 9cent sms with leading sms providers, send an email, or perform an advertising campaign. Its all there! Lets us give you the “Edge Advanatge”


Want to know more…. Read on. I’ll let you know a bit more about some of our features.
 
GOOGLE MAPS
Harnessing the full power of Google Maps, Edge Advantage is fully integrated to allow you to view your contacts, properties and businesses in the familiar Google Maps. Click on the push pins to revel additional information and images about that property. Maps can be zoomed in and out, moved in any direction, and you can also view the map as either street map layout or as satellite imagery. Print your maps or copy them and use in letters and appraisals. googlemap
 
ACTION PLANS
googlemap Powerful action plans applied to contacts, properties and businesses allow letter and tasks to be attached. Add a recurrence pattern to have the action plan recur at the duration of your desire. As tasks are created by the Action Plans, these are made available from within the edge and also directly in Outlook. Check your tasks and complete them at any time. Be prompted if tasks are not completed by the due date. Want to schedule an action plan to send a letter, create a task or perhaps send a Christmas card 2 weeks before Christmas for the next 20 years. Not a problem.
 
CORRESPONDENCE HISTORY
Outbound Emails, SMS messages, Letters, Tasks and Telemarketing is all tracked. Your vendor wants to know you have been busy working for them, not a problem. There is a full audit, and you can bring it up at any time. Reprint a letter you wrote 5 years earlier to a vendors solicitor. Absolutely, its all there. Incoming correspondence, not a problem. Attach your inbound letters, record your inbound sms, make a text record of your conversations. Add correspondence against any and all contacts, properties and businesses. Your property has 5 vendors…, not a problem, drop down a list of vendors against that property and put the correspondence against the right person.
 
ENQUIRIES
A full enquiry system is incorporated into Edge Advantage to track enquiries by client and enquiries for a property, business or a project.
Track your enquiries, assign them to a staff member for follow up, flag tasks against enquiries and change their status to track the movement of an enquiry from inception to completion.
Produce an enquiries report for a contact, or produce a report of all enquiries for a property or business. It works both ways. Need to track enquiries by project for marketing purposes, not a problem.
Further to this, a Telemarketing system is also included which provides full scripting of incoming and outgoing calls.
 
VENDOR ACTIVITY STATEMENT
Produce detailed reports on a regular basis for your vendors showing all buyers shown, internet stats, offers, actions and events against their listings.

They are going to love you. When they start getting your fortnightly activity reports, they will know they have made the right choice to put their trust in you.
 
HTML EMAIL MARKETING
Would you like to produce marketing campaigns for your hot properties or businesses and email a html rich document direct to your clients from Edge Advantage. Furthermore, how about performing mail merge and creating merge field tags within this document and then merging information aimed at your target clients. All this is possible in Edge Advantage. Choose between Microsoft Word or Microsoft Publisher as your html email engine.
All activity is logged against your respective contacts correspondence history
Built on the power of Microsoft Publisher and Word, our email engines and designers are using trusted and proven technology.
 
PROSPECT MATCHING
Prospect Matching on your existing data, and also ad hoc clients off the street. Match buyers to sellers. Reverse prospect match. Match your properties or businesses